It’s a topic that obviously goes well beyond tone alone, certainly, but humour me for a moment. Automated or not (a whole other debate), what do we/ should we be toning and what shouldn’t we? What’s meaningful? Where do we cut it off? For example, arguably, one could, I suppose:
- apply an overall leaning or sentiment to a blogger (I’ve seen this done for political bloggers)
- tone for only the original post
- tone for each comment individually that responds to each post
- apply one aggregate tone that accounts for an overall sentinment of all of the comments (a colleague coined the phrase ‘conversation tone’…similarity to conversation index intended…which I think has some merit)
Again, before I get an onslaught of comments and e-mails, I recognize the discussion about measuring blogs is far more complex (traffic, relationship indices, polls linking to biz tangiles, social network analysis etc.) that strictly tone.