It seems event organizers always relegate measurement to the end of the agenda. Though it’s sometimes tricky to speak to an audience who’s zipping up their bags and rolling out the door to catch a flight, at least it’s encouraging to see so many conferences that are not exclusively focused on measurement including a segment on the topic.
Case in point: The Canadian Institute‘s Government Communications event to be held in Ottawa on November 26 and 27, during which I’ll be steering the SS Measurement for a three and a half hour deep dive. So if anyone out thee wants to come aboard, book your ticket on www.canadianinstitute.com/govcom site.
I’ll carve the time into two sections:
1. The framework or strategy of measurement
2. Specific tool & tactics