Gary Getto of VMS is the primary author of a new measurement blog (the more the merier) called The Integrated Perspective. (Hat tip to PR Week’s In Brief feed for the heads up). Congrats and good luck with it, Gary. Looking forward to keeping tabs on it.
-
Search It!
-
Recent Entries
- Measurement-Related Sessions @ PRSA’s National Conference
- 4I’s & 7C’s of Social Media Measurement
- Observations Post-PRSA-NCC Thoth Awards Judging
- Barcelona Declaration of Research Principles
- Measurement Standards 2 Emerge from “Commitment Conference” (again?)
- European Measurement Summit Looks Strong
- CARMA: my measurement fate / destiny
- Metric Formerly Known as AVE
- Social Media Analytics Report Coming
- Measurement Misstep of the Year Award
-
Links
- Assessing Spokespeople
- Association for Measurement & Evaluation of Communication
- Biz360 Market IQ
- CARMA Global Media Analysts
- comScore Networks
- comScore Voices
- Cormex Research
- Cymfony’s blog
- David Phillips (Stakeholder Relationship Mgmt)
- Don Bartholomew, Metrics Man, MWW
- Dummy Spit – Tom Watson
- Edelman’s Trust Barometer
- Edward O’Meara / Mediahound
- Elements of Leadership, Measuring
- IABC Measurement
- Institute for PR – Measurement
- Intelligent Measurement
- KD Paine’s Measurement Blog
- Leger Marketing / CARMA Canada
- Measure What Matters — Measuring Philanthropy
- Measuring Internal Comm’s (Matt Greenberger)
- Measuring Sponsorship Value, Universal Standard for…
- Measuring Sponsorships — Guide to…
- Measuring Sponsorships — Joyce Julius
- Measuring Up
- Media Miser Blog
- Media Relations Ratings Points (MRP)
- MediaTrack’s Media Evaluation Blog
- Metric’s Measurement Matters
- Micheal Blowers (Evaluating the Media)
- Middle East PR Measurement Summitt
- Onalytica
- Owl Research & Evaluation
- PR Measurement Wiki
- PR Measurist
- PR Works, David Jones
- PRooph–Demo'ing the Value of PR
- Reputation Institute
- Social Media Measurement – New PR Wiki
- Stakeholder evaluation model
- The New PR Wiki: PR Measurement
PRincipal of PRooph 