It’s approaching that time of year again: the mini measurement conference in Toronto. Why mini? Well compared to the mother of all measurement moments that the IPR puts on annually, it is indeed a mini. But, like the car, though small in stature, it is (increasingly) decent quality and it’s accessible and practical for PR practitioners.
Conference Agenda:
Day 1
–Developing a Framework & Strategy for Communications Research & Measurement
–Using Media Relations Ratings Points to Score Editorial Coverage
–Approaches to Media Analysis & Tracking
–Monitoring & Measuring Social Media
–Web(site) Metrics for Communicators
–Managing & Measuring Intranet Content
–Client Side Panel Discussion
Day 2
–Gauging Employee Perceptions, Engagement, Alignment, Satisfaction
–Assessing Communications During Times of Change
–Measuring the Ability of Management to Communicate Effectively
Hope to see some of you there.
Cheers
PRincipal of PRooph 
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