Well this Measurement PRoponent / PRomulgator has hit the road again landing at Leger Marketing–the largest Canadian-owned market research and polling firm–in a role that seeks to intensify the organization’s offering in the PR / communications market.
I’ll be working with Leger clients and prospects on adopting a more data-driven, management-by-objective approach to communications and, in doing so, helping them to better demonstrate the value of their efforts.
Leger Marketing’s communications research and measurement service offering includes:
-media content analysis (we are the Canadian franchisee of CARMA International Media Analysts)
-correlating media analysis & polling / survey research
-reputation measurement
-stakeholder, influencer, key opinion leader benchmarking & tracking
-communications audit research
-employee research (engagement, alignment, support, motivation, trust, loyalty, satisfaction, etc.)
-organizational expressiveness (how effectively an organization communications to stakeholders)
-corporate responsibility research (awareness, perception)
-positioning / message pre-testing
-market mix modeling
Alan Chumley, 416-815-0330, achumley@legermarketing.com
PRincipal of PRooph 