This measurement PRoponent / PRomulgator has been asked to provide regular contributions to PRinCanada.com. I’m proud to be one their newest additions to the editorial team.
I’ve contributed three pieces–written as slightly opinionated education pieces for the Canadian PR practitioner crowd–in the last month or so. See below. There are a bunch more ‘in the can’ as they say, so stay tuned.
Measurement-by-Objective vs. Measurement-by-Tactic
Measuring Stakeholder Relationships: A Case Study