This morning’s PR Week (Canadian version) e-mail push included an article with 9 predictions–one each from big thinkers in the industry–for the Canadian PR market in 2009.
5 of those 9 included some reference to measurement or demonstrating value as being key. Now more than ever given the economic climate.
I couldn’t agree more.
But, enough talk about it already. Let’s do it.
No more excuses. No more collective industry navel gazing. It’s time.