5/9 PRofess Measurement to be Key for 2009

This morning’s PR Week (Canadian version) e-mail push included an article with 9 predictions–one each from big thinkers in the industry–for the Canadian PR market in 2009.

5 of those 9 included some reference to measurement or demonstrating value as being key. Now more than ever given the economic climate.

I couldn’t agree more.

But, enough talk about it already. Let’s do it.

No more excuses.  No more collective industry navel gazing.  It’s time.

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