IABC’s CW Asks Readers About Measurement

Encouragingly the January-February issue of CW (Communication World) is asking readers to weigh in on measurement for their regular global perspectives column.

“How has the need to incorporate measurement into your programs changed how you approach a communication challenge in your work?”

Stand up and, as IABC’s site says, “be heard.”

E-mail your perspective (in 125-150 words) to:


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