Reading List for Measurement

This PRoponent / PRomulgator is speaking at the Canadian Council for PR Firms/ Meausement Panel tomorrow morning.  After these types of events, I’m always asked:  “what can we read for more on the topic?”

So, because I always forget a few, and in anticipation of that question, and to have a place for those resources to sit, here’s that (non-exhaustive) list:


KD Paine

My Measurement PRoponent / PRomulgator Blog which I offer up more for a fairly extensive blog roll where you’ll find all sorts of smart folks like the following: 

Ton Watson / Dummy Spit:          

Don Bartholomew / MetricsMan:     

Nick Grant / Media Track:             

Michael Blowers:                         

Fleming Madsen / Onalytica:         


Thought Leadership / White Papers:

The Institute for Public Relations’ Measurement Commission


1.  Excellence in PR & Communications Management. (chpts 7, 23), Grunig J. (ed). (1992).  New Jersey: Lawrence Erlbaum Associates. 


2.  A Primer of Public Relations Research.  Stacks, D.W. (2002).  New York, NY: The Guildford Press


3.  Evaluating Public Relations.  Watson, T. & Noble, P.  (2005).  London: Kogan Page. 


4.  Public Relations:  What Research Tells Us.  Pavlik, J. (1987). New York: Sage Publications. 


5.  Using Research in Public Relations.  Broom, G.M. & Dozier, D.M. (1990). Englewood Cliffs, NJ: Prentice-Hall Inc.


6.  Measuring Success:  The Data-Driven Communicator’s Guide to Measuring Public RelationshipsPaine, K.D. (2007).  NH:  KDPaine & Partners Publishing. 


7.  The Content Analysis Guidebook.  Neuendorf, K.  (2002).  London:  Sage Publications. 


8.  Communication Research.  Stacks, D.W. & Hocking J.E.  (1999).  New York:  Longman. 


9.  Mass Communication Research Methods.  Hansen, A. (1998). New York: New York University Press


10.  Unleashing the Power of PR:  A Contrarian’s Guide to Marketing and Communication.  Weiner, M.  (2006).  San Francisco:  Jossey-Bass.


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