This Measurement PRoponent / PRomulgator was interviewed by Dave Jones over at the InsidePR.ca podcast recently.
4 questions in 8 minutes (ish) covering:
1. my stakeholder relationship-centric definition of PR
2. the role that research and measurement plays in PR in that context / social media and stakeholder relationships as co-enablers
3. what excites me about PR looking forward: social media
4. what frightens me about PR looking forward: social media.
PRincipal of PRooph 