CARMA: my measurement fate / destiny

This (so far) Canadian-based measurement wonk is packing up both the professional tool box and personal belongings and heading to the USA, Washington DC, for a May 17 start.  I`ll be joining  CARMA International, Global Media Analysts in a senior-level management consulting capacity.

Having been on all sides of the triangle (in-house corporate PR, big 5 global agency, research and measurement supply-side) I was excited about an opportunity to work with and make a unique contribution to the senior management team.

I’m excited, honoured, and thankful.  I’m very much looking forward to working with the U.S. organization (and its clients).

Why CARMA?

• Founder Albert J. Barr was among the first if not the first to commercialize media content analysis in 1984; comparatively early days in the PR research and measurement biz.
• I’ve been following the thought leadership of CARMA alum (and former IPR measurement commission member) Dr. Jim MacNamara for more than decade.
• CARMA has a strong list of international clients served out of the following offices:
  • Beijing
  • Hong Kong
  • Kuala Lumpur
  • New Delhi
  • Paris
  • Sao Paulo
  • Shanghai
  • Singapore
  • Sydney
  • Tokyo
  • Toronto
  • Washington, DC
  • Wellington

• A chance to work with some deep intellect in  Founder and CEO Albert J. Barr, SVP Alison Tedor, and VPs Chris Scully and Sonia LaFountain-Ginyard.
• The role is an intriguing combination of:
  • Evangelist, advocate, marketing mouthpiece, networker, conversationship builder
  • Client work
  • Thought provider on method
  • Senior-level staff and client support
  • Contribution to the leadership of the U.S. operation
  • Contribution to the international operation/management team

Thanks CARMA.  Looking forward to getting started.

achumley@carma.com

Follow us on Twitter @ CARMA_Tweets & @alanchumley

Advertisement