Measurement Standards 2 Emerge from “Commitment Conference” (again?)

(Hat tip to Jack O’Dwyer’s June 2 newsletter article from which pieces of this post were culled)

Communications and measurement industry heavyweights will using next weeks’ European Measurement Summit in Barcelona (June 16-18), as a back drop against which to talk about “establishing standard metrics and measurement techniques for adoption throughout the industry” in what is apparently being called the “Barcelona Declaration of Research Principles.”

Apparently, this will be the first time that the leaders of the global (I’m not sure they all truly are global) professional bodies–AMEC, Global Alliance, ICCO, IPR’s Measurement Commission, and the PRSA–will share the stage.

I’d like to be a fly on that conference room wall but I’ll settle for cat-like state of readiness on the live tweetstream hashtag.  HINT.

Looking forward to reading what comes out of those sessions.

I’ve always thought we need to be really careful with what, precisely, we mean by standards.

Standard metrics? in some cases, sure, but doesn’t that depend on objectives?

Standard methods? I thought we had those.  Content analysis for media content.  Surveying / polling for, well, you get the idea…and so on.

Standard set of best practices and guiding principles? OK, but I thought we already had those, too.  Didn’t the IPR Measurement Commission and PRSA do that last year?

Could this be measurement’s watershed moment?  Fingers and toes.

In any event, a dialogue like this, at a conference like this, among those organization can, I hope, only be the start of a good thing in the long run.

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