Measurement Conference in Toronto: September 10-11

Each year (several times per year, in fact) the fine folks at the Federated Press organize a small Canadian conference dedicated to the measurement of communications.    While it’s not like others in the U.S.–either in nature or size–it is an interesting gathering of those involved in the Canadian measurement world–either as a consultant, vendor or customer.  I’ve spoken at this conference several times now and it (roster o’ speakers, case studies, dialogue with attendees) gets better and better each  go ’round.  This time I have the pleasure of course-leading the one-and-a-half-day session.  So, if you’re in the T-dot and measurement’s a hot button issue for you (hint:  if it’s not, it should be), I highly recommend taking this one in.