About
Alan Chumley is the Principal of PRooph, Canada’s first method/vendor-agnostic communications measurement consultancy.
- Former Director of Measurement at Hill & Knowlton Canada.
- Former Director of Communications Research, Leger Marketing (market research).
- Former VP, Cormex Research, (a Canadian media content analysis and measurement firm).
- Positions in corporate communications including: Bell Canada as Associate Director of Corporate Communication, & ING.
- Masters from York University; research on media effects/uses, audience studies, reception analysis, & PR measurement.
- Instructor of Research & Measurement for PR @ Ryerson University; and Stakeholder Relationship Management @Seneca
- Special Advisor to the Canadian Public Relations Society’s Measurement Committee.
- Member of: the Market Research & Intelligence Association, IABC, CPRS.
- Disciple / booster of the Institute for PR’s Measurement Commission & The Ass’n. for Meas’t. & Evalution of Comm.
Alan is a regular contributor to http://www.princanada.com/author/alan-chumley.
LinkedIn Profile: http://www.linkedin.com/in/alanchumley
Twitter: http://twitter.com/alanchumley
E-mail: alan.chumley@prooph.ca
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1.
About « Recovering Flacktitioner / Flackademic « Measurement PRoponent / PRomulgator | February 12, 2007 at 10:12 pm
[...] About [...]
2.
Michael Blowers | July 24, 2007 at 6:02 pm
Hi Alan, I realise this question is probably more relevant to your former job position but I was just wondering if you could steer me towards where I might be able to lay my hands on some audience figures for Canadian TV and radio. I have a quite large number of slots on stations like CBAF-FM, CBCT-FM, CFCB-FM CTV, ASN, CBC and NTV. The client is also adamant they want any value data available for which I would very much value any advice on source. Needless to say they are in a bit of a hurry so would appreciate your thoughts just as soon as. With best regards, Michael Blowers Media Evaluation Research
3. PR Conversations » Alan Chumley opines on “the current state of the art (science?) of measurement in Canada” | August 21, 2007 at 8:07 pm
[...] When it comes to measurement, few can match the depth and breadth of knowledge and experience of Alan Chumley. Instead of an interview, I offered Alan a guest post, where he could write (in his own words) [...]
4.
Quasi-live blogging from Toronto’s Measurement Event? « Measurement PRoponent / PRomulgator | September 7, 2007 at 8:00 pm
[...] About « State of the Canadian Measurement Scene [...]
5.
gilliganscorner | December 4, 2007 at 3:47 pm
Hi Alan,
I am looking for a way to measure the change in usage or frequency of phrases appearing in online publications over time. Any pointers?
Thanks!
6.
achumley | December 4, 2007 at 4:49 pm
Gilligans Corner,
If I understand your question correctly, you’re really talking about volume and velocity. It’s a form of citation analysis. To that end,
you’d be best advised to use a tool like BlogScope or Buzzlogic to set up search terms with the phrases you want to track and analyse what that’s looking like over time. You could also track a sort of adjacency or proximity–in other words, what other phrases or terms are most frequently cited along side the words / phrases you’ve asked the system to track for. A sort of heat map of what else is being talked about on-line.
Cheers