- Senior Vice President, CARMA Inc., Global Media Analysts
- Once voted ‘Measurement Maven of the Month’ by KD Paine; high praise from the high preistess ‘o measurement 🙂
- Former Director of Measurement at Hill & Knowlton Canada
- Former VP, Cormex Research, (a Canadian media content analysis and measurement firm)
- Part-Time Instructor (Research & Measurement) at Ryerson University
- Positions in corporate communications including: Bell Canada as Associate Director of Corporate Communication, & ING
- Masters in Communication, Media & Culture from York University; research on media effects/uses, audience studies, reception analysis, & PR measurement
- Post-Graduate Certificate in PR from Ryerson University
- Special Advisor to the Canadian Public Relations Society’s Measurement Committee
- Member: the (Canadian) Market Research & Intelligence Association
- Member: International Association of Business Communicators, Canadian Public Relations Society
- Disciple / booster of the Institute for PR’s Measurement Commission & The Association for Measurement & Evaluation of Communication
LinkedIn: http://www.linkedin.com/in/alanchumley
Twitter: http://twitter.com/alanchumley
del.icio.us: http://delicious.com/alanchumley
E-mail: achumley@carma.com
PRincipal of PRooph 
Pingback: About « Recovering Flacktitioner / Flackademic « Measurement PRoponent / PRomulgator
Hi Alan, I realise this question is probably more relevant to your former job position but I was just wondering if you could steer me towards where I might be able to lay my hands on some audience figures for Canadian TV and radio. I have a quite large number of slots on stations like CBAF-FM, CBCT-FM, CFCB-FM CTV, ASN, CBC and NTV. The client is also adamant they want any value data available for which I would very much value any advice on source. Needless to say they are in a bit of a hurry so would appreciate your thoughts just as soon as. With best regards, Michael Blowers Media Evaluation Research
Pingback: PR Conversations » Alan Chumley opines on “the current state of the art (science?) of measurement in Canada”
Pingback: Quasi-live blogging from Toronto’s Measurement Event? « Measurement PRoponent / PRomulgator
Hi Alan,
I am looking for a way to measure the change in usage or frequency of phrases appearing in online publications over time. Any pointers?
Thanks!
Gilligans Corner,
If I understand your question correctly, you’re really talking about volume and velocity. It’s a form of citation analysis. To that end,
you’d be best advised to use a tool like BlogScope or Buzzlogic to set up search terms with the phrases you want to track and analyse what that’s looking like over time. You could also track a sort of adjacency or proximity–in other words, what other phrases or terms are most frequently cited along side the words / phrases you’ve asked the system to track for. A sort of heat map of what else is being talked about on-line.
Cheers
Pingback: Community « Coming Up PR
Pingback: Alan Chumley opines on “the current state of the art (science?) of measurement in Canada” : PR CONVERSATIONS