- 12-yr MarComm/CorpComm Practitioner and Strategist with a data-driven, management-by-objective approach
- Senior client, agency, and supply-side experience
- MarComm/CorpComm Research & Measurement Consultant: Principal of PRooph, Canada’s first method/vendor agnostic communications measurement consultancy
- Part-Time Instructor (Research & Measurement) at Ryerson University & (Stakeholder Relationship Mangement) at Seneca College @ York University.
- Former Director of Measurement at Hill & Knowlton Canada
- Former Director of Communications Research, Leger Marketing / CARMA Canada (market research)
- Former VP, Cormex Research, (a Canadian media content analysis and measurement firm)
- Positions in corporate communications including: Bell Canada as Associate Director of Corporate Communication, & ING
- Masters in Communication, Media & Culture from York University; research on media effects/uses, audience studies, reception analysis, & PR measurement
- Post-Graduate Certificate in PR from Ryerson University
- Special Advisor to the Canadian Public Relations Society’s Measurement Committee
- Member: the (Canadian) Market Research & Intelligence Association
- Member: IABC, CPRS
- Disciple / booster of the Institute for PR’s Measurement Commission & The Association for Meaurement & Evaluation of Communication
Alan is a regular contributor to: PRinCanada: http://www.princanada.com/author/alan-chumley
LinkedIn: http://www.linkedin.com/in/alanchumley
Twitter: http://twitter.com/alanchumley
E-mail: alan.chumley@prooph.ca
Skype: alan.chumley
6 responses so far ↓
About « Recovering Flacktitioner / Flackademic « Measurement PRoponent / PRomulgator // February 12, 2007 at 10:12 pm |
[...] About [...]
Michael Blowers // July 24, 2007 at 6:02 pm |
Hi Alan, I realise this question is probably more relevant to your former job position but I was just wondering if you could steer me towards where I might be able to lay my hands on some audience figures for Canadian TV and radio. I have a quite large number of slots on stations like CBAF-FM, CBCT-FM, CFCB-FM CTV, ASN, CBC and NTV. The client is also adamant they want any value data available for which I would very much value any advice on source. Needless to say they are in a bit of a hurry so would appreciate your thoughts just as soon as. With best regards, Michael Blowers Media Evaluation Research
PR Conversations » Alan Chumley opines on “the current state of the art (science?) of measurement in Canada” // August 21, 2007 at 8:07 pm |
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gilliganscorner // December 4, 2007 at 3:47 pm |
Hi Alan,
I am looking for a way to measure the change in usage or frequency of phrases appearing in online publications over time. Any pointers?
Thanks!
achumley // December 4, 2007 at 4:49 pm |
Gilligans Corner,
If I understand your question correctly, you’re really talking about volume and velocity. It’s a form of citation analysis. To that end,
you’d be best advised to use a tool like BlogScope or Buzzlogic to set up search terms with the phrases you want to track and analyse what that’s looking like over time. You could also track a sort of adjacency or proximity–in other words, what other phrases or terms are most frequently cited along side the words / phrases you’ve asked the system to track for. A sort of heat map of what else is being talked about on-line.
Cheers