PR Measurist’s Blog

A new measurement blog’s been drawn to my attention.  Well, new to me, not new to the bloggie sphere:  The PR Measurist  written by Michael Young, an SVP at Access Communications.   Young asks, and ultimately answers seven questions that inform something that he calls the ‘Measurement Maturity Model’.  Fancy moniker and a fancy chart.  Not sure I’d completely agreee with all the types and colours in the model (and what’s measurable and what’s not and I’d point out that measurement in this specific context is really editorial measurement, NOT PR measurement), but it’s a reasonably thoughtful, interesting and at least level-headed read.    Enjoy. 


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